UGANDA VOICES INITIAVE 2010

Wednesday, June 30, 2010

Hip-hopper takes aim at big corporations

A WHITE South African hip-hop star has become a poster boy for an international campaign to help oppressed blacks sue multi-national corporations who supported the apartheid government.
Creamy Ewok Baggends – aka Fort Beaufort-born Iain Robinson – has even written a lengthy rhyme about the Fifa World Cup “rip-off” to raise awareness about the Khulumani Support Group and its landmark American lawsuit.
The hard-hitting wordsmith said the iron grip that the international governing body had over the game was the perfect example of how “small minorities control everything”. The companies being prosecuted by Khulumani in the US, he said, were “investors in the World Cup”.
Approached recently by Grahamstown-based Xolile “X” Madinda to put together a track for an international album about the Khulumani case, it took Ewok four days to get his powerful Shame on the Game together.
“I hope this becomes a broader campaign in South Africa to tackle injustice. It is not just about hip-hop. It is also about social awareness.”
The companies being sued include big names like IBM, Daimler AG, General Motors and Ford. – Daily Dispatch

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